What's the difference between AI UGC and standard AI video?

AI video is a broad category — cinematic clips, text-to-image animation, motion graphics. AI UGC is specifically the casual, vertical, creator-style content that performs as paid social. It has very specific lighting, framing and pacing conventions, and AdLit's models are tuned for that look rather than the cinematic one.

Is the output safe to run as paid ads on Meta, TikTok and YouTube?

Yes. Output meets each platform's technical specs (codec, frame rate, aspect ratio, max length) and doesn't carry watermarks. AdLit doesn't generate restricted content categories, so what you produce is policy-compliant out of the box for standard product, app and brand campaigns.

Do I own the videos I generate?

Yes. Outputs are yours to use commercially under the AdLit Terms of Service. The Terms set the rules — no impersonating real people without consent, no infringing material, no restricted categories — and anything you create within those rules is yours to keep, run as ads, and remix.

How quickly does a video render?

Most clips render in 3–6 minutes. A 30-second talking-actor clip at 1080p takes about the same wall-clock time as the clip itself. Multi-scene composites take longer because each scene renders separately. AdLit emails you and sends an in-app notification when each one is ready.

NewStudio 2.0 — Talking Actors at 1080p

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AI UGC means video that looks like a real person filmed it on their phone — the lo-fi, creator-style content that dominates Meta, TikTok and YouTube ad accounts. Except it's generated, not filmed. AdLit produces talking-actor clips, multi-scene composites, gesture hooks, character swaps and lip-synced dubs from a script and a few inputs. Most ads finish rendering in under five minutes, and most teams ship their first variant the same day they sign up.

The reality

Why this is hard today

Real creators are slow

Briefing a UGC creator, waiting for the first cut, requesting a revision and signing usage rights typically eats 10–14 days. Most performance campaigns can't wait that long for one creative.

Volume kills budgets

Meta's Advantage+ algorithm rewards accounts with 30+ creatives in market. At $300–$800 per filmed UGC video, that's a $10K–$25K creative bill before you've tested a single hook.

Localization breaks everything

Shipping the same ad in five languages means five creator briefs, five revision cycles, and five separate rights agreements. Most teams just ship English and lose the global lift.

What you can ship

Built for these workflows

Hook A/B in a day

Generate 20 different opening lines for the same product, drop them into your campaign as separate ad sets, and let the auction decide which actually stops the scroll.

Same script, 10 languages

Write once, switch the voice, render in 10 languages — all from a single project. Lip-sync matches each translation, so the localized version doesn't look dubbed.