How do I pick the right avatar?

Filter the library by age, ethnicity, gender, and style (corporate, casual, lifestyle, athletic). Preview short clips of each candidate, then save your shortlist. Most teams settle on 3–5 hero avatars they use across most campaigns.

Can I upload a custom photo as an avatar?

Character Swap lets you replace the avatar in an existing video with a custom photo — useful for founder-led content or branded mascots. Standard talking-actor jobs use the library because library avatars are pre-validated for lip-sync and motion consistency.

Are the avatars consent-cleared real people?

AdLit's library avatars are AI-generated composites, not real individuals. You're not licensing a real human's likeness, which means no exclusivity clauses, no per-territory restrictions, and no SAG-AFTRA considerations to track.

Can the same avatar appear across many campaigns?

Yes — that's the point. Pick a hero avatar, use it as your brand face across launches, retargeting, support videos and social. Consistency across creative actually lifts brand recall in performance accounts.

NewStudio 2.0 — Talking Actors at 1080p

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No real actors, no casting calls.

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AdLit ships with a library of 650+ AI avatars — diverse ages, ethnicities, body types and on-camera styles. You can match a Gen-Z TikTok-style creator for a beauty brand, a polished 35-year-old presenter for a SaaS explainer, or an older everyday-person look for an insurance product, all from the same library. Every avatar renders at 1080p, holds gaze consistently across cuts, and supports voice swaps without re-rendering the visuals.

The reality

Why this is hard today

Casting is the bottleneck

Finding the right look for a campaign — diverse demographic, on-brand styling, available next week — usually costs days of casting calls before any filming starts.

Real actors have exclusivity

Once a real creator is in a competing brand's ad, your category is closed. AI avatars carry no exclusivity — the same face is yours to use for any product line.

Diversity is hard at scale

Targeting five demographics in five markets means casting five separate creators. Most teams ship a single English-speaking creator and miss the localization lift.

What you can ship

Built for these workflows

Match the audience demographic

Run a skincare campaign with five different avatars — different ages, ethnicities, skin types — and let the auction pick which resonates with each audience segment.

B2B presenter for SaaS

Pick a professional 30–40-year-old presenter, script a feature-page video, and embed it on landing pages. Bypass the cost of hiring a corporate spokesperson.